Introducing the Samsung 50" The Serif LS01D QLED 4K HDR Smart TV in Cloud White, a stunning blend of design and technology. With its unique All Round 360° design, this TV looks beautiful from any angle, making it a perfect addition to any room. The reflection-absorbing matte display ensures a glare-free viewing experience, while the Quantum Dot technology delivers vibrant colors and stunning 4K HDR resolution. This elegant, free-standing TV features a detachable stand and can transform into a design centerpiece with Serif Ambient Mode+. Control all your compatible devices effortlessly with the Solar Cell One Remote, and enjoy a world of online entertainment and handy home apps through Samsung's Smart platform, complete with voice interaction via Bixby and Alexa. Designed by award-winning designers Ronan & Erwan Bouroullec, the Serif TV's timeless profile forms a capital 'I' shape, broadening at the top to create a flat surface that doubles as a shelf. With four times the pixels of Full HD TVs, the 4K UHD resolution provides stunning realism and incredible detail. The High Dynamic Range expands the spectrum of light and color, bringing you closer to real-life visuals. Experience the full potential of HDR with Quantum HDR, and enjoy features like Object Tracking Sound Lite for immersive audio. The Samsung Serif TV is not just a television; it's a statement piece that enhances your living space while delivering an exceptional viewing experience.