Introducing the Samsung 55" The Serif LS01D QLED 4K HDR Smart TV in Cloud White, a stunning blend of design and technology. With its unique All Round 360° design, this TV looks beautiful from any angle, making it a perfect centerpiece for your living space. The reflection-absorbing matte display ensures a glare-free viewing experience, while Quantum Dot technology delivers vibrant colors and stunning 4K HDR resolution. Enjoy seamless control of all your compatible devices with the Solar Cell One Remote, and dive into a world of online entertainment and smart home apps through Samsung's intuitive Smart platform. Plus, with built-in voice assistants Bixby and Alexa, interacting with your TV has never been easier. Designed by the award-winning Bouroullec brothers, the Serif TV features a timeless 'I' shape that broadens at the top, doubling as a shelf. Experience the brilliance of 4K UHD resolution, which boasts four times the pixel count of Full HD TVs, providing incredible detail and realism. The High Dynamic Range (HDR) expands the spectrum of light and color, bringing your favorite movies and shows to life. With features like Object Tracking Sound Lite and Quantum Processor 4K, this TV not only optimizes picture quality but also enhances your audio experience. Transform your viewing habits with the Samsung Serif, where style meets cutting-edge technology.