Experience the future of entertainment with LG's innovative AI Concierge and Copilot features. The AI Concierge transforms your viewing habits by providing personalized recommendations and smart content suggestions, making it easier than ever to find your favorite shows and movies. With the advanced AI-driven search and a dedicated AI button on the Magic Remote, you can effortlessly browse through a curated selection of content tailored just for you. Meanwhile, LG's Copilot integrates Microsoft's advanced AI assistant to enhance content discovery and streamline navigation, ensuring that your home entertainment experience is both intuitive and engaging. The LG 50QNED87A6D is powered by the a7 AI Processor 4K Gen8, delivering stunning picture quality and immersive audio. With features like AI Upscaling Pro and Dynamic Tone Mapping Pro, even low-resolution content is transformed into breathtaking 4K clarity. The Game Optimiser and Variable Refresh Rate (VRR) ensure that gamers enjoy smooth, tear-free gameplay, while the webOS 25 platform offers a personalized smart TV experience with AI-enhanced navigation and multi-user profiles. Elevate your entertainment with 4K Ultra HD visuals and AI Sound Pro technology, which adapts audio in real-time for a truly immersive experience.