Step into the future of entertainment with 4K Ultra HD. Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking. The alpha 7 AI Processor 4K Gen8 enhances your viewing experience with advanced AI-driven picture and audio processing, ensuring that every frame is optimised for the best possible clarity and sound. Experience the future of smart TV with LG webOS 25, designed for a smoother and more personalised experience. This platform introduces AI-enhanced navigation, a refreshed Home Hub, and faster voice search, making it easier than ever to find and enjoy your favourite content. With features like Game Optimiser and ALLM, you can maximise your gaming experience effortlessly. Plus, HDR Multi-Format technology ensures stunning HDR performance, bringing every scene to life with unparalleled clarity, contrast, and detail. Take control of your TV like never before with LG's Intelligent Voice Recognition, allowing you to navigate and control your TV hands-free using simple voice commands.