Experience the future of entertainment with LG's innovative AI Concierge, which transforms your viewing habits into a personalized journey. This smart feature delivers tailored recommendations and content suggestions, making it easier than ever to find your favorite shows, movies, and apps. With the advanced AI-driven search and a dedicated AI button on the Magic Remote, you can effortlessly browse through a world of entertainment. Whether you're discovering new content or revisiting beloved classics, AI Concierge ensures a seamless and intuitive TV experience that adapts to your preferences. Powered by the a8 AI Processor 4K Gen2, this television elevates your viewing experience with advanced picture and audio processing. The AI Upscaling Pro feature enhances low-resolution content to stunning 4K clarity, while Filmmaker Mode AI preserves the director's vision. Dynamic Tone Mapping Pro fine-tunes HDR content in real-time, and AI-enhanced sound processing immerses you in the action. With LG's webOS 25, enjoy a smoother, more personalized interface, multi-user profiles, and improved smart home integration, making this TV not just a screen, but a central hub for your connected lifestyle.