The Samsung The Serif QE50LS01DAUXXU is a stunning 50-inch Smart 4K Ultra HD HDR QLED TV that combines innovative design with cutting-edge technology. With its unique All-round 360° Design, this TV looks great from any angle, making it a perfect addition to any room. Designed by the renowned Bouroullec brothers, its distinctive 'I' shape and chic black metal floor stand ensure it stands out in your living space. The Matte Display minimizes reflections, allowing you to enjoy your favorite shows without distracting glare, while Quantum Dots deliver vibrant, lifelike colors that bring your entertainment to life. Pantone's approval of its color accuracy further emphasizes its visual excellence. Equipped with advanced features, The Serif enhances your viewing experience with AI Sound that automatically adjusts audio based on your environment. The Ambient Mode+ allows you to display artwork or useful information when the TV is not in use, seamlessly blending into your decor. With the Quantum Processor 4K, every scene is optimized for brightness, contrast, and sound, ensuring a captivating experience. Enjoy gaming without hassle through the Samsung Gaming Hub, and access a wide range of streaming services on Samsung's smart TV platform. Whether you're watching movies, playing games, or listening to music, The Serif is designed to elevate your entertainment experience.