Welcome to the future of home entertainment with the LG OLED77B42LA, a stunning 77 inch 4K Smart TV that transforms any living room into a cinema and gaming arena. Perfect for those looking to upgrade from traditional LED models, this OLED TV combines size, style, and advanced technology to elevate your viewing experience. With self-lit pixels that deliver astounding colour accuracy and contrast, every detail is displayed with crystal clarity, making this TV ideal for movie buffs, avid gamers, and everyday entertainment. Experience visuals like never before with features like the Alpha 8 AI Processor that increases processing speed and graphic performance, ensuring smoother and more detailed visuals. The TV supports Dolby Vision and HDR, enhancing brightness and colour for lifelike images. With four HDMI 2.1 ports, it’s perfect for the latest gaming consoles and PCs, allowing for 4K gaming at 100Hz. The WebOS 24 operating system offers a customizable interface with personal profiles and recommendations, making it easier than ever to enjoy your favorite content.