Introducing the Samsung The Serif QE55LS01DAUXXU, a stunning 55" Smart 4K Ultra HD HDR QLED TV that combines innovative design with cutting-edge technology. With its unique All-round 360° Design, this television is crafted to look beautiful from every angle, making it a perfect addition to any room. Designed by the renowned Bouroullec brothers, its distinctive 'I' shape and chic black metal floor stand ensure it stands out in your living space. The Matte Display minimizes reflections, allowing you to enjoy your favorite shows without distracting glare, while Quantum Dots deliver vibrant, lifelike colors that bring your entertainment to life. Pantone has even given it their seal of approval for color accuracy, ensuring that every scene is as natural and immersive as possible. This smart TV is packed with features that enhance your viewing experience. The Quantum Processor 4K optimizes brightness, contrast, and sound, while AI Sound adjusts audio based on your environment. With Ambient Mode+, you can display artwork or useful information when the TV is not in use, seamlessly blending it into your decor. Enjoy a wide range of streaming services and apps through Samsung's Tizen Smart Hub, and take advantage of gaming features like Auto Game Mode and FreeSync Premium for an unparalleled gaming experience. Whether you're watching movies, playing games, or streaming your favorite shows, the Samsung The Serif is designed to elevate your entertainment experience to new heights.