Experience the ultimate in home entertainment with the Panasonic W90 TV, designed to bring movies and games to life like never before. Featuring Full Array with Local Dimming technology, this TV enhances contrast for a stunning visual experience. The HCX Pro AI Processor MK II intelligently analyzes each scene, adjusting colors and contrast in real-time to deliver the best possible picture quality. With Dolby Vision IQ, the TV adapts to the ambient light in your room, ensuring that whether you're watching a midday sports match or enjoying a movie night, the picture is always optimized for your environment. Coupled with Dolby Atmos, you’ll feel immersed in the action with virtual surround sound that enhances your viewing experience. The Panasonic W90 TV is packed with features that cater to every viewer's needs. Game Mode Extreme provides exceptional speed and resolution for gamers, while the Fire TV platform offers a plethora of apps, including popular streaming services like Prime Video, Netflix, and Disney+. With Freely, you can access live TV channels and on-demand content without the hassle of an aerial or subscription fees. The Auto AI mode automatically adjusts picture and sound settings when you're watching sports, ensuring you never miss a moment of the action. Please note that some apps and services may only be available in the UK and may require a firmware update for full functionality.