Experience the ultimate in home entertainment with the LG UR78 86" Smart 4K Ultra HD HDR LED TV. With its stunning 4K Ultra HD resolution, your favorite movies and shows come to life with incredible detail and vibrant colors. The High Dynamic Range (HDR) technology enhances brightness levels and contrast, ensuring that every scene is as captivating as the director intended. Enjoy a cinematic experience right in your living room with AI Sound, which transforms standard audio into virtual 5.1 surround sound, immersing you in the action without the hassle of endless trailers. Plus, Filmmaker Mode allows you to watch films just as they were meant to be seen, free from unnecessary picture processing. The LG UR78 is not just about stunning visuals; it also boasts a range of smart features to enhance your viewing experience. With Game Optimiser, your gaming settings are automatically fine-tuned for optimal performance, while AI Acoustic Tuning adjusts audio settings based on your room's acoustics. Access all your favorite streaming apps like Netflix, Prime Video, and Disney+ through LG's intuitive webOS smart platform. Its sleek, modern design makes it a stylish addition to any room, whether mounted on the wall or placed on a TV cabinet. Elevate your entertainment experience with the LG UR78, where cutting-edge technology meets user-friendly features.