The LG QNED77R is a state-of-the-art television that utilizes Quantum Dot Nano Cell color technology, providing viewers with an unparalleled visual experience. This innovative technology ensures that colors are richer and more accurate, showcasing subtle differences in tone and color spectrum that have never been seen before in LCD TVs. With the advanced 5 AI Processor, this TV enhances both picture quality through 4K Upscaling and sound quality via AI Sound Pro, making it a perfect choice for movie lovers who appreciate the authenticity of Filmmaker mode. The fully loaded webOS smart platform, combined with the intuitive Magic Remote, guarantees that you'll always find something to watch, whether it's on Freeview Play, NOW, Netflix, Prime Video, Disney+, or Twitch. Designed with a slim profile, the LG QNED77R not only delivers stunning visuals but also adds a touch of elegance to your living space, whether wall-mounted or placed on furniture. The TV's features include micro dimming technology for improved contrast, HDR support, and a motion rate of 60Hz, ensuring a smooth viewing experience. With a variety of smart features such as voice control, an internet browser, and compatibility with popular apps, this TV is designed to meet all your entertainment needs. Experience your favorite movies just as the director intended, with colors, contrast, and motion that closely match the creator's vision.