Experience the stunning visuals of the LG UR78 50" Smart 4K Ultra HD HDR LED TV, designed to elevate your home entertainment. With its impressive 4K Ultra HD resolution, your favorite movies and shows come to life with vibrant colors and incredible detail. The High Dynamic Range (HDR) technology enhances brightness and contrast, ensuring that every scene is as captivating as the director intended. Enjoy a cinematic experience right in your living room with AI Sound, which transforms standard audio into virtual 5.1 surround sound, immersing you in the action without the hassle of cinema trailers. The LG UR78 is not just about stunning visuals; it also boasts a sleek, modern design that fits seamlessly into any room. With features like Game Optimiser for the best gaming experience, AI Acoustic Tuning for personalized audio settings, and access to popular streaming apps through LG's webOS smart platform, this TV is perfect for both movie lovers and gamers alike. Whether you're watching the latest blockbuster or playing your favorite video game, the LG UR78 ensures that you enjoy every moment with clarity and depth.